B2B Engagement

A THIRD OF OLYMPIC SPONSORS FAIL TO GAIN RECOGNITION FOR THEIR SPEND

Despite a huge amount of expenditure on brand sponsorship of the Rio Olympics, there is little sign of this boosting brand awareness through association to the Games, according to Opinium Research’s brand tracker study. As the hugely successful GB Olympic team flew back to home ground, Opinium Research reveal which brands have seen the most […]

Morrisons Asda and Iceland grocers who treat suppliers the worst

Morrisons, Asda and Iceland have been tagged as the grocers who treat their suppliers the worst among the UK’s 10 major chains, according to a report by the industry watchdog. A fifth of Morrisons’ suppliers told the Groceries Code Adjudicator (GCA), Christine Tacon, that the supermarket rarely or never complied with the industry rule book […]

More Data Doesn’t Always Mean Better Insights

Story Highlights B2Bs can’t build partnerships solely on products or price Balance quantitative data with qualitative insights Important to get perspectives that differ from the norm As technology advances, it’s tempting for companies to believe that gathering more data and crunching more numbers will consistently lead to better customer insights. But Gallup finds that’s not […]

Service Failures Have Harsh Consequences for B2B Companies

Story Highlights B2Bs have more to lose than B2Cs when problems occur Reducing problems can mean a competitive advantage for B2Bs B2Bs need a unique approach to managing customer problems In the business-to-consumer (B2C) realm, it’s all too common to hear tales of customer service woes. Yet business-to-business (B2B) companies may stand to lose the […]

Yodel picks up Chartered Institute of Logistics & Transport (CILT) North West Region Award

Yodel wins Best Practice Award for Customer Experience programme

Yodel picks up Chartered Institute of Logistics & Transport (CILT) North West Region Award for Education and Excellence, with its pioneering customer feedback tool. Independent parcel carrier Yodel, which has its main office in Liverpool, took home the coveted Best Practice Award for Freight Logistics at this year’s prestigious CILT North West Region Awards for […]

VERIZON TO BUY AOL FOR $4.4 BILLION

With Verizon agreeing to acquire AOL for $4.4 billion, here are some relevant figures about AOL’s ad revenues, as well as mobile, programmatic and digital video markets in the US. AOL’S AD REVENUES, THE FACTS: AOL advertising market share AOL took 0.74 per cent market share of the $145 billion digital advertising market worldwide in 2014, […]

ALAN SUGAR RESIGNS FROM LABOUR DUE TO “NEGATIVE BUSINESS POLICIES”

Lord Sugar has resigned from the Labour party, citing disillusionment with its “negative business policies and general anti-enterprise stance”. The entrepreneur, and The Apprentice frontman, was one of Labour’s biggest donors since the 2010 election, having given £163,827 to the party under Ed Miliband’s leadership. However he said he had lost confidence in the party […]

TESCO AND PWC SPLIT AFTER 32 YEARS

Supermarket giant Tesco has appointed a new auditor following one of the worst years in the supermarket’s history where it was forced to declare a £263 million black hole in its accounts. Tesco has appointed rival Big Four accountant Deloitte to the role after a tender process. The supermarket had agreed with PwC that it […]

ACCENTURE AGAIN NAMED ADOBE’S EMEA DIGITAL MARKETING PARTNER OF THE YEAR

For the third consecutive year, Accenture has been recognised as EMEA Digital Marketing Partner of the Year by Adobe and also named as its EMEA 2014 Growth Partner. Both awards were presented to Accenture at Adobe Summit EMEA, The Digital Marketing Conference. “Adobe’s alliance with Accenture has strengthened significantly over the years, and we are […]