Customer behaviour

CONNECTED SHOPPING REACHES TIPPING POINT AS PATH TO PURCHASE REINVENTED

New research from leading retail and shopper marketing agency, Savvy, suggests that the rise of the ‘connected shopper’ has now reached a tipping point. The mass adoption of smartphones and social media, broader technological advancements and, crucially the rise of Generation Y as a group of shoppers have fundamentally reshaped the path-to-purchase. Alastair Lockhart, Insight […]

TESCO SALES UP A FRACTION AS SLOW RECOVERY CONTINUES UNDER NEW BOSS DAVE LEWIS

Tesco has reported its first full-year increase in UK sales for seven years as the supermarket’s recovery under boss Dave Lewis gathers pace. Like-for-like sales rose 0.9% in the UK last year, Tesco’s first reported full-year growth since 2009/10. The supermarket giant said operating profits rose 30% to £1.28 billion, while total sales increased 4.3% […]

ONE IN FOUR SHOPPERS PLAN TO SPEND MORE THIS MOTHER’S DAY COMPARED TO LAST YEAR

New research from leading retail and shopper marketing agency, Savvy, has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates 66 percent of shoppers will be getting involved in the event this year. Alastair Lockhart, insight director at Savvy Marketing commented: “News that just over a quarter […]

THE DEATH OF THE HIGH STREEET HAS BEEN GROSSLY OVER EXAGGERATED SAYS NEW RESEARCH

The death of the high street has been much overplayed and 95% of customer journeys still happen across multiple channels, a new piece of research entitled The Modern Consumer has revealed. Working with market research agency, Lightspeed, BookingBug polled 1,000 consumers about their shopping habits, preferences and experiences. 71% of shoppers admitted to browsing for […]

SURGE IN PROFITS FOR MORRRISONS AS TURNAROUND PLAN BEARS FRUIT

Supermarket chain Morrisons has reported a surge in full-year profits as the supermarket cements its turnaround and reaps the rewards of investment into cutting prices. The Bradford-based grocer reported a 49.8% rise in pre-tax profits to £325 million and notched up like-for-like sales growth of 1.7% in the year to January 29 and 2.5% in […]