Customer behaviour

ONE IN FOUR SHOPPERS PLAN TO SPEND MORE THIS MOTHER’S DAY COMPARED TO LAST YEAR

New research from leading retail and shopper marketing agency, Savvy, has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates 66 percent of shoppers will be getting involved in the event this year. Alastair Lockhart, insight director at Savvy Marketing commented: “News that just over a quarter […]

THE DEATH OF THE HIGH STREEET HAS BEEN GROSSLY OVER EXAGGERATED SAYS NEW RESEARCH

The death of the high street has been much overplayed and 95% of customer journeys still happen across multiple channels, a new piece of research entitled The Modern Consumer has revealed. Working with market research agency, Lightspeed, BookingBug polled 1,000 consumers about their shopping habits, preferences and experiences. 71% of shoppers admitted to browsing for […]

SURGE IN PROFITS FOR MORRRISONS AS TURNAROUND PLAN BEARS FRUIT

Supermarket chain Morrisons has reported a surge in full-year profits as the supermarket cements its turnaround and reaps the rewards of investment into cutting prices. The Bradford-based grocer reported a 49.8% rise in pre-tax profits to £325 million and notched up like-for-like sales growth of 1.7% in the year to January 29 and 2.5% in […]

DIRECT LINE ANNOUNCES 30% SLUMP AFTER CHANGES TO PERSONAL INJURY CLAIMS

Insurance giant Direct Line has posted a 30% slump in annual profits after taking a hit of more than £217 million following Government changes to the way personal injury claims are calculated. The firm reported pre-tax profits of £353 million for 2016, down sharply on the £507.5 million seen a year earlier after a cut […]

UK BUSINESSES STRUGGLING TO REACH UNPREDICTABLE BRITISH CONSUMERS

Despite rarely being more than a few inches away from our smartphones, a majority of British consumers (68%) say they would not respond to a company trying to contact them to schedule a delivery, according to new research from ContactEngine, specialists in helping businesses improve their customer journeys. The ContactEngine research that polled 1,000 people across the […]