Customer behaviour

UK banks ramp up double-dip recession loyalty efforts

The survey of more than 1,000 British consumers found that 74% have seen firms "wake up to the need to give their customers better, more individual service, attention and offers" as businesses and their clientele have continued to face tough economic conditions in recent years. The research from retail loyalty specialist GI Insight also showed […]

Apathy and convenience vie with value for customer ‘loyalty’

  With the majority of consumers feeling the economy is the most important issue they face today banks and building societies continue to lead the way when it comes to feelings of customer loyalty, according to a survey conducted by Ipsos MORI for The Logic Group.  It is therefore perhaps no surprise that two key […]

Gen Y happy to share data if rewarded for the sharing

  Members of Britain's Generation Y are willing to go the extra mile in engaging with and promoting the brands they like, as long as they are rewarded for their efforts, according to a new report  The study, entitled 'Born this way: The UK Millennial Loyalty Survey', by Aimia, parent company of the Nectar coalition […]