Social Media Engagement

One in three customers over 65 prefer digital communication with businesses

New research delving into how consumers prefer to communicate with businesses has revealed that 1 in 3 (32.5%) people aged 65+ prefer to deal with businesses through digital channels (email, web self-serve, web chat, social media or mobile app). The survey of 1,000 UK adults by Echo Managed Services demonstrates the increasing prevalence of digital […]

Morrisons tops for social media with huge Twitter following

Big four supermarket Morrisons is one of the retail industry’s fastest growing social media brands, according to the latest Retail Social Media Benchmark results from eDigitalResearch, topping the Twitter growth league table. The recent study saw Morrisons climb an impressive seventy six places in the benchmarks top twenty Twitter league table, gaining over 160,000 new […]

Benchmarking report reveals how to get the best from social media

A recent survey conducted by Circle Research the B2B market research agency, and B2B Marketing magazine revealed that four in five businesses regularly post on social media, an activity that consumes 20% of the Marketing Departments time. As the ‘value’ associated with social media has grown, so to has the attention paid to tracking its […]

Twitter boss hints at longer Tweets but without loss of character

Twitter users who struggle to stay inside the limits of their 140-character tweets could see that extended by thousands after the site’s co-founder hinted at change. Following reports the social networking site will employ a new feature allowing users to tweet up to 10,000 characters at a time, chief executive Jack Dorsey posted a message […]

Social media first choice for 1 in 5 consumers for complaints

An increasing number of consumers are turning to social media first to voice complaints, have complicated situations resolved, and even in the case of a crisis, according to new research. A survey of 1,000 UK adults by customer contact outsourcer Echo Managed Services has revealed that almost 1 in 5 people (18%) use social media as first preference […]

Nando’s no spring chicken when it comes to social media

Casual dining giant Nando’s is the leading food and beverage brands on Twitter, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch. The recent study saw Nando’s cement their place in the top of the Twitter league table with over 1.5 million followers – half a million more followers than second place […]

Twitter launches moments service to highlight world’s top Tweets

Twitter has launched a major new feature in the UK that replaces the microblogging service’s frantic news feed with “Moments” – organised collections of tweets about news and events. The new feature, which can be accessed via a new “Moments” tab on the Twitter app and website, is designed to make it easier for new […]

KLM flying high on latest social media benchmark

International airline KLM Dutch Airlines has topped the social media league table in the latest Travel Social Media Benchmark results from eDigitalResearch. The study found that KLM have made one of the biggest improvements wave on wave attracting over 1.7million new Facebook followers since the last wave back in January 2015 and topping the Facebook […]

Facebook revenues leap as global users grow to record 1.55 billion

Facebook revenues have jumped to 4.5 billion dollars (£2.92 billion) as its number of global users grew to a record 1.55 billion. Revenues at the social media giant were 40% higher than the 3.2 billion dollars announced in the same period last year. Ad revenue was the key driver behind the performance, growing 45% year-on-year […]

Nikon inspires photographers via Facebook and Twitter

Nikon has teamed up with social customer engagement specialist, CX Company, to give inspiration and advice to photographers over Facebook and Twitter. A specially trained team at CX Company’s Digital Customer Engagement Centre in Amsterdam will share tips, tricks of the trade and compliments with customers, building on their already strong relationship with the Nikon […]