Social Media Engagement

Instagram snaps up 100,000 new customers this year and races past Twitter

Photo-sharing app Instagram has seen 100 million users sign up within nine months, taking it to 400 million worldwide. The San Francisco-based firm, bought by Facebook in 2012 for one billion dollars (£669m), said in a blog post it was “thrilled” by the milestone. Since its creation around five years ago, the site has attracted […]

SOCIAL MEDIA A BLACK HOLE FOR ONE IN THREE CUSTOMERS

A third of consumers never receive a response when they contact a firm with a customer service question via social media, according to a report. The Northridge Group found that although 26 per cent of consumers head to sites like Facebook and Twitter when other channels fail, 33 per cent do not receive a reply. When […]

TWITTER SAYS PERSONALISATION KEY TO CUSTOM ER SUCCESS

 Twitter says that brands that personalise their conversations with disgruntled customers fare far better at improving brand image and customer retention. The number of consumers who move to Twitter to express their frustration about products or services received by companies is growing. Twitter research found that customer service interactions on the social media platform have increased by 250 percent […]

TWITTER SPREADS ITS WINGS TO ENHANCE CUSTOMER EXPERIENCE

Twitter has recently announced that its users will be able to chat away with larger DMs.  The popular microblogging platform has now lifted the cap on its Direct Messages by doing away with the 140-character limit, allowing instead for unrestricted conversation says Simon Frank. Sachin Agarwal, Twitter’s product manager for Direct Messages, said: “Our users […]

FOR SERVICE AND SOCIAL GO TO THE ORACLE

Oracle has unveiled significant new functionality within Oracle Service Cloud and Oracle Social Cloud that helps organisations deliver better customer experience and drive more informed business decisions. The new social customer service capabilities enable brands to increase social engagement and business insights via a new community self-service solution, enhanced social service and incident routing, and […]

OUTSOURCER USES SOCIAL MEDIA TO SUPPORT 3D PRINTER LAUNCH

  Consumer purchase of 3D printers is starting to pick up pace. It’s estimated that around 100,000 will be sold to non-business users in the next year.  Partworks publisher Eaglemoss will add a futher 10,000 completed 3D printers to this figure via its new 3D Printer partwork which, over 90 weeks, allows early adopter consumers […]

INSTAGRAM AND WHATS-APP INVESTMENTS TAKE TOLL ON FACEBOOK PROFITS

While Facebook sales are booming profits took a hit and so did shares after the social media giant revealed investments in photo-sharing app Instagram, messaging service Whats-App and virtual reality headset maker Oculus Rift took its toll on costs. Facebook had previously warned that 2015 would be a year of heavy investment and the good […]

O2 THE SOCIAL MEDIA STAR WHEN IT COMES TO UTILITIES

  Telecoms provider O2 is one of the utility industry’s fastest growing social media brands, while Ovo Energy is also making waves according to the latest Utility Social Media Benchmark results from eDigitalResearch. O2 top all three league tables and are the only brand within the benchmark to reach over 1million followers on Facebook. The […]

online review

FAKE ONLINE REVIEWS PROMPT PROBE BY COMPETITION AND MARKETS AUTHORITY

  The Competition and Markets Authority (CMA) is to issue a report into online reviews and endorsements following a call for information in February this year. The inquiry has been launched into fears that thousands of families are being deceived every year by fake website reviews and bogus paid-for endorsements. The business regulator said an […]