Technology

HOW DISNEY USES ANALYTICS TO TELL STORIES: NOTHING MICKEY MOUSE ABOUT IT

Disney has been telling stories since the 1920s when Mickey Mouse and his friends were first drawn. And today it is among the most respected companies for using data and analytics to communicate an effective narrative to its fans. The company gathers and analyses a wealth of information from across its media and retail platforms, […]

THEFT FROM CONTACTLESS CARDS AND MOBILE DEVICES SOARING

The amount of money stolen from contactless bank cards and mobile devices has soared, it has emerged. Almost £7m was taken in 2016, compared to £2.8m in 2015, according to Financial Fraud Action UK. In the same period, contactless spending rose from £7.75bn to £25.2bn. A judge recently slammed the technology, which does not require a […]

CYBER SECURITY BIG CONCERN FOR CONSUMERS SHOPPING WITH MOBILE APPS

As technology changes the way people shop, concerns about security breaches on mobile devices have been revealed as the biggest fear among consumers when it comes to deciding on downloading a retail app, according to research by Apadmi. The survey showed three quarters (74 per cent) were most concerned about the security of their information […]

VIRGIN ACTIVE FIRST GLOBAL FITNESS CLUB TO INTEGRATE WITH AMAZON ALEXA

Virgin Active has become the first global fitness club to integrate with Amazon Alexa. Launching an app to bring members closer to their workouts, Alexa now gives members a new way to schedule their fitness regime through the voice-controlled home personal assistant. Alexa will respond to questions about the clubs’ class timetable, class type, location […]

GOOGLE OWNER WAYMO AND UBER SET TO GO HEAD TO HEAD OVER SELF-DRIVING CARS

US ride hailing business Lyft has formed a partnership with the Google owner’s self-driving car unit Waymo to help develop self-driving vehicles. Lyft is Uber’s biggest rival in the US. Many firms, including Uber, are racing to develop driverless cars, which they hope can be paired with journey-booking systems to revolutionise transport. The move is […]

EXPERTS WARN ANOTHER MAJOR CYBER ATTACK IMMINENT AFTER GLOBAL RANSOMWARE HIT ON FRIDAY

Another major cyber-attack could be imminent after Friday’s global hit that infected more than 125,000 computer systems, security experts have warned. UK security researcher “MalwareTech”, who helped to limit the ransomware attack, predicted “another one coming… quite likely on Monday”. The virus, which took control of users’ files, spread to 100 countries, including Spain, France […]

SPEND ON CROSS-DEVICE AUDIENCE ID MATCHING SET TO TRIPLE BY 2020

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis. These ‘audience IDs’ are the online identity profiles created from anonymous identifiers in order to recognise and match the same user across different […]