Technology

VIRGIN ACTIVE FIRST GLOBAL FITNESS CLUB TO INTEGRATE WITH AMAZON ALEXA

Virgin Active has become the first global fitness club to integrate with Amazon Alexa. Launching an app to bring members closer to their workouts, Alexa now gives members a new way to schedule their fitness regime through the voice-controlled home personal assistant. Alexa will respond to questions about the clubs’ class timetable, class type, location […]

GOOGLE OWNER WAYMO AND UBER SET TO GO HEAD TO HEAD OVER SELF-DRIVING CARS

US ride hailing business Lyft has formed a partnership with the Google owner’s self-driving car unit Waymo to help develop self-driving vehicles. Lyft is Uber’s biggest rival in the US. Many firms, including Uber, are racing to develop driverless cars, which they hope can be paired with journey-booking systems to revolutionise transport. The move is […]

EXPERTS WARN ANOTHER MAJOR CYBER ATTACK IMMINENT AFTER GLOBAL RANSOMWARE HIT ON FRIDAY

Another major cyber-attack could be imminent after Friday’s global hit that infected more than 125,000 computer systems, security experts have warned. UK security researcher “MalwareTech”, who helped to limit the ransomware attack, predicted “another one coming… quite likely on Monday”. The virus, which took control of users’ files, spread to 100 countries, including Spain, France […]

SPEND ON CROSS-DEVICE AUDIENCE ID MATCHING SET TO TRIPLE BY 2020

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis. These ‘audience IDs’ are the online identity profiles created from anonymous identifiers in order to recognise and match the same user across different […]

FRAUD AND COMPUTER MISUSE ACCOUNTED FOR HALF OF ALL CRIMES IN 2016

England and Wales suffered as many as 5.4 million fraud and computer misuse offences in 2016, as per a recent report from the Office for National Statistics. Fraud and computer misuse offences accounted for almost half of all crimes committed in England and Wales in 2016, which also included theft and burglary. While the level […]

TWO IN THREE CONSUMERS CONCERNED BRANDS ARE PUTTING THEIR PRIVATE DATA AT RISK

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status. The same proportion (66%) worry their personal data security could be compromised by the latest IoT gadgets, […]