Latest posts

RUPERT MURDOCH’S BID TO TAKE CONTROL OF SKY IS REFERRED TO THE REGULATOR

Culture Secretary Karen Bradley has asked regulators to examine Rupert Murdoch’s 21st Century Fox’s takeover bid for Sky. In a statement to parliament, she told MPs that media regulator Ofcom and competition regulator, the CMA, would be asked to investigate the deal. 21st Century Fox is offering £11.7bn for the 61% stake in Sky it […]

AMAZON VOTED BEST FOR CUSTOMER SERVICE BY ITS US CUSTOMERS – AGAIN

Customers have ranked Amazon #1 in the recently released American Customer Satisfaction Index (ACSI) with a score of 86. ACSI surveyed over 10,000 customers to measure perceptions of quality and value across retailers nationwide, and this recognition follows movies from Amazon Studios winning three Oscars and Amazon being ranked #1 for corporate reputation in the […]

VALUE OF TRUSTED MEDIA TO THE FORE IN AN AGE OF SO CALLED ‘FAKE NEWS’

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.  It […]

CEOS CHALLENGED TO TRANSFORM THEIR APPROACH TO CUSTOMER ENGAGEMENT

Axway, a catalyst for transformation, is calling on organisations to transform themselves in order to meet the rapidly increasing expectations of digitally empowered customers. With demands for more choice, responsiveness and personalisation, Axway predicts that by 2020, organisations will have had to completely rethink existing business processes by co-creating the customer experience with other constituents in […]

Can data consent be used to re-establish trust of organisations?

Data, and the use thereof, is growing exponentially as the sheer amount of data available increases. It has become even more valuable a commodity to businesses and their marketeers forging better relationships, based on trust, in this new data-driven economy; building more detailed customer profiling, and setting highly targeted and relevant campaigns. However, consumers are […]

Personal And Proactive: The Reality of Today’s Contact Centre World

VoiceSage’s John Duffy shares some fascinating details of an important industry-wide probe into what’s happening in terms of current customer contact centre outreach Ever conscious of the need to be as competitive, relevant and visible as they can in a super-connected world, brands are being much more personal in terms of their outreach. That’s great […]