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PUB CHIEF CRITICISES ‘DINNER PARTY’ BUDGET THAT FAILS TO TACKLE TAX INEQUALITIES WITH SUPERMARKETS

The chairman of JD Wetherspoons has criticised the Chancellor for a “dinner party” Budget that failed to tackle tax inequalities between pubs and supermarkets. Tim Martin said pubs paid 20% VAT on food sales while supermarkets paid “almost nothing”, enabling them to subsidise alcoholic drink prices. He said this favoured those who held dinner parties […]

THE DEATH OF THE HIGH STREEET HAS BEEN GROSSLY OVER EXAGGERATED SAYS NEW RESEARCH

The death of the high street has been much overplayed and 95% of customer journeys still happen across multiple channels, a new piece of research entitled The Modern Consumer has revealed. Working with market research agency, Lightspeed, BookingBug polled 1,000 consumers about their shopping habits, preferences and experiences. 71% of shoppers admitted to browsing for […]

CONSUMER GENERATED CONTENT EXERTING A GROWING INFLUENCE ON SHOPPERS’ DECISIONS

Consumer-generated content (CGC) has never been more influential for shoppers or important to marketers’ strategies. Bazaarvoice has released its annual CGC Index, an in-depth analysis of how CGC influences shopper behavior across different industries worldwide. Drawing on data from more than 2,200 global client sites and 54.8 billion shopper touchpoints in the Bazaarvoice Network, the […]

Digital Disruption Will Impact On CX in 2017

I have often written how digital disruption has completely changed the way that customers engage with brands. The customer journey used to be defined and controlled by companies, yet the mobile Internet and social networking platforms have now handed control to the customers to determine how and when they seek information or try engaging with […]