Case Study: How the voice of the family saved football

Evolution of Voice of the Customer Forum – 6th February 2014 Mark Bradley, Founder, The Fan Experience Company Football is now acknowledged to be the most family friendly sport in the UK. Just a few short years ago that statement would have been unthinkable, but then the Football League & Fan Experience Company’s Family Excellence Awards began. This unique approach, presenting clubs with unedited ‘snapshots’ of real family experiences, has now become a resoundingly effective catalyst for change. Where once clubs believed that only success of the pitch could deliver growth, it’s the ‘off the pitch’ experience that is now producing some remarkable results. Mark Bradley is your commentator

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