3D mobile advertising now a reality
Leading mobile agency Amobee has unveiled the next generation of its ground breaking 3D mobile advertising platform, PULSE 3D. The new platform empowers advertisers to create realistic 3D ads that allow mobile users to engage with products in ways never possible before.
PULSE 3D ads are based on a new hybrid architecture of HTML5 and native device technology to achieve maximum reach, engagement, and performance. As a result, PULSE 3D ads are not only three-dimensional, but incorporate app-like features, location-based customization, as well as other forms of rich media, including video, expandable image galleries, interactivity and gamification. With PULSE 3D smart adaptation, advertisers can develop a single creative, which then gracefully scales across iOS and now Android mobile devices. Additionally, PULSE 3D ads can scale across 3D- and 2D-capable publisher inventory.
“Our mission is to create the world’s most beautiful, engaging ads to build lasting brand relationships,” said Trevor Healy, CEO of Amobee. “PULSE 3D gives advertisers the ability to put their products in people’s hands and explore them in ways otherwise only possible in a store. With mobile commerce on a fast trajectory, creating visceral experiences on mobile devices will become a ‘must’ for advertisers.”
Uniquely, the PULSE 3D platform delivers real-time 3D rendering in a mobile ad. Users can personally select which components of the ad they want to explore, making it a truly customizable brand experience. For example, within a PULSE 3D car advertisement, the mobile user can spin the 3D car model in all directions, open the car doors, change the exterior color, explore the details of the interior design, thus creating an unprecedented personalized experience. Every action of engagement in PULSE 3D ads can be measured and analyzed, allowing CMOs to effectively re-engage customers in a more meaningful way.
PULSE 3D has already been used to deliver immersive mobile ad campaigns for brands such as BMW, Expedia, Nokia, DISH Network, and The Weather Channel.
“We're always looking to test new cutting edge, mobile ad formats, and it was crucial to work with a mobile
advertising partner who understood our need to drive consumer engagement and downloads of the Expedia app among potential travelers,” said Elizabeth Dorrance, Media Director, Expedia. “The PULSE 3D ad created a unique experience that, combined with Amobee’s targeting capabilities, delivered strong consumer engagement.”
PULSE 3D is available now from Amobee. For more information on creating high-impact PULSE 3D ads, or to obtain the PULSE 3D SDK to deliver PULSE 3D ads with your content, go to amobee.com/3d.