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Thought leadership

Amazon’s founder, Jeff Bezos, has announced he will step down as chief executive of the retail a…

Amazon’s founder, Jeff Bezos, has announced he will step down as chief executive of the retail and technology giant, in the second half of 2021.

Bezos has overseen Amazon’s stratospheric rise from early-90s online bookshop to world’s biggest brand, with the company becoming a market leader in ecommerce, entertainment, cloud computing and package delivery.

Amazon was declared a ‘trillion dollar business’ early in January 2020, with Bezos reportedly amassing a personal fortune close to $200bn.

However, it is in the field of customer experience where Amazon has always historically excelled.

With the announcement of his departure, we look back at some examples of when Jeff Bezos and Amazon pushed the envelope for CX.

Read the full article at: www.mycustomer.com

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