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Customer Behaviour

Rather than rely on after-the-fact customers surveys or other techniques more brands are analyzing experiences in buying, branding, products and even employee skills…

Retailing has always been called a combination of art and science but for much of its existence there’s usually been too much of the former and not enough of the latter.

However, more recently, the whole idea of better understanding the customer experience has allowed retailers to use research and predictive analytics to both better deal with their shoppers and position their stores, products and brands to become more successful.

Read the full article at: www.forbes.com

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