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Mobile Engagement

Charlie Fey, Director at specialist marketing recruiter EMR, comments on today’s news that Atom Bank has received a banking licence and will be launching as a mobile app: “London may be edging toward being named Europe’s Fintech capital, but Durham-based Atom Bank’s milestone shows innovation in financial services is emanating from all corners of the UK.

“The decision to launch as a mobile app confirms this platform is now a crucial dimension of the customer experience but with only around 15% of company websites mobile ready, larger corporates risk losing market share to nimble market challengers who are more willing to take risks. Digital disruption is a very real threat for the established players in financial services and they must ensure their digital and marketing teams have the mandate to constantly drive innovation into all corners of their business.”

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