This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

This Award will go to the organisation that demonstrates how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

This category recognises initiatives that prioritise inclusivity and tailored support for vulnerable customers through innovative approaches, proactive outreach, and impactful solutions. Judges seek measurable outcomes, sustainability, and a strong commitment to enhancing accessibility, trust, and the customer experience for those who need it most.

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

For customer service teams who create excellent customer experiences via each channel that they operate within. Entries should include evidence of how the team work together to deliver the CX, evidence of a true customer centric culture and evidence of customer satisfaction results.

This Award will go to the organisation that best demonstrates an insight into the needs and behaviours of its customers. This demonstration of understanding will have attracted, retained and influenced customers to gain increased customer loyalty and satisfaction. Results will be measurable and will have had a positive contribution to the performance and/or profitability of the organisation.

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of customer engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of customer engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates. 

This award celebrates those organisations that  deliver exceptional end-to-end customer experiences. This category recognises outstanding commitment to customer satisfaction through innovative strategies, seamless interactions, and a holistic approach. Honoring those who consistently elevate the overall customer journey, setting the standard for excellence in customer engagement.

This category recognises innovative strategies that effectively integrate AI technologies to enhance customer engagement and service. Judges look for the use of AI to personalise interactions, streamline processes, and improve customer experiences. Successful entries will demonstrate how AI has been implemented to drive measurable improvements in customer engagement and business outcomes.

This award celebrates those organisations that have implemented effective customer strategies that have resulted in long-lasting relationships. Results must be measurable and have made a positive contribution to the overall customer engagement offering. 

This category recognises the best use of social media to drive marketing and customer engagement. Judges look for campaigns that creatively leverage social platforms to connect with audiences, build brand loyalty, and encourage meaningful interactions. Successful entries will demonstrate how social media was used strategically to enhance customer experience and deliver measurable business results.

This category recognises the most effective use of personalisation to enhance customer engagement and deliver tailored experiences. Judges seek strategies that leverage data and insights to create unique, relevant interactions across channels. Successful entries will demonstrate how personalisation has been used to build stronger customer relationships and drive measurable business outcomes. 

This category recognises strategies that leverage data to drive informed decision-making, enhance customer insights, and deliver personalised, targeted campaigns. Judges look for innovative use of data analytics, segmentation, and measurement to optimise marketing efforts and achieve measurable results. Successful entries will demonstrate how data drives strategic growth and customer engagement.

Events marketing is a huge revenue source for organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

This category recognises initiatives that drive significant change in sales strategies, processes, and performance. Judges seek transformative approaches that leverage technology, data, and innovative techniques to enhance sales efficiency, customer targeting, and overall outcomes. Successful entries will demonstrate measurable improvements in sales growth, team performance, and customer relationships.

This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation. 

This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation. 

This category recognises outstanding marketing campaigns that deliver exceptional results through creativity, strategy, and execution. Judges look for campaigns that effectively engage target audiences, drive measurable business outcomes, and showcase innovative use of channels and tactics. Successful entries will demonstrate how the campaign stands out in terms of impact, creativity, and success.

This category recognises those marketing teams (and their colleagues in sales) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

This category recognises those who creating and distributing compelling content that engages, educates, and inspires target audiences.  This category celebrates the power of content to drive brand awareness, lead generation, and business success. Results must be measurable and have made a positive contribution to the overall performance of the organisation.