Knowledge: Case Studies

BBC Studios explains why improving customer satisfaction begins with leaders actively working to drive employee productivity and motivation through engaging them on a personal level and progressing company culture.

BBC Studios is a commercial subsidiary of the BBC Group with over 50 years of experience in making beloved and quintessentially British content. It creates around 2,500 hours of content each year through seven production bases in the UK, and has a further 22 international offices and production bases in nine countries across the Americas, Europe, Asia, Africa, and Australia. With 79 awards and over 300 nominations to its name, BBC Studios is the most awarded production company in the UK today.

Andrew Moultrie, Managing Director of Consumer Products and Publishing at BBC Studios, and Board Member and a Non-Executive Director, introduces the company further: “BBC Studios is a global content company with British creativity at its heart, and we work with the best writers, directors, and programme-makers that champion British creativity.” He continues: “The BBC are our sole shareholder, so all our profits go back into the BBC to drive value for the license-fee holder.

We’re also a committed partner to the UK’s thriving independent production community, as well as other broadcasters on digital platforms that showcase the best of British talent with the hallmark of quality. Our operations span content, finance, development, production, sales, brand, services, and consumer products.”

Moultrie highlights that effective employee engagement is a real passion point for him, both from a practical perspective in motivating staff and driving productivity, and from an ethical perspective in humanising the corporate world. “An engaged workforce can really lift an organisation’s revenue and profitability.” He notes that in 2016, research proved that “engaged employees outperformed less engaged employees by 18% in productivity and 22% in profitability”, and that it has also been proven that the “most engaged employees are 87% less likely to leave the company”.

By Elizabeth Akass, Editor, Engage Business Media

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