B2B Engagement

B2B and social business – six laws companies should follow

  New Business Strategies, a strategic marketing consultancy says there are six laws companies should embrace to drive better ROI from their social business strategies     As uncertainty continues in the economy, winning new revenue is increasingly challenging. How B2B companies purchase their direct and indirect goods and services has changed. For vendors selling […]

Using communication to automate business processes

To be successful, a business has to control costs. In a people-intensive enterprise, that means ensuring your staff are achieving maximum productivity says Dave Paulding of Interactive Intelligence   This does not mean working them harder which would be demotivational, but ensuring they have the information to hand to complete the task right first time, […]