Customer behaviour

Social media revolution ‘rewriting customer service rules’

  Almost half of consumers believe social media can hold brands and companies to account and businesses need new multi-channel strategies to tackle 'disconnect' with customers  Businesses must reinvent their customer service models to respond to a growing breed of 'connected customers' who use social media to comment on service, according to the Customer Contact […]

Apathy and convenience vie with value for customer ‘loyalty’

  With the majority of consumers feeling the economy is the most important issue they face today banks and building societies continue to lead the way when it comes to feelings of customer loyalty, according to a survey conducted by Ipsos MORI for The Logic Group.  It is therefore perhaps no surprise that two key […]

Gen Y happy to share data if rewarded for the sharing

  Members of Britain's Generation Y are willing to go the extra mile in engaging with and promoting the brands they like, as long as they are rewarded for their efforts, according to a new report  The study, entitled 'Born this way: The UK Millennial Loyalty Survey', by Aimia, parent company of the Nectar coalition […]

It will be a last minute shopping Christmas for many

   Nearly half (46%) of UK shoppers will be doing last minute online shopping in the week leading up to 25 December this year, but over two thirds (67.3%) don't trust retailers to deliver gifts before the big day according to new research. 27% simply expect deliveries to be late. The findings come from the […]