Customer feedback

Three in four marketers says they do not know what to look for when analysing customer data

Three in four marketers admit that they don’t actually know what they are looking for when analysing their customers’ data. That’s according to research by experience management company Qualtrics, which surveyed 260 UK marketers. The newly released Qualtrics’ research  to coincide with ‘National Get To Know Your Customers Day’ found that marketers are struggling to […]

Institute of Leadership & Management (ILM)

Mix and match holidaymakers to get same protection as those buying package holidays

Holidaymakers who book hotels and flights from different firms but via a single travel intermediary will now get the same protection as those buying traditional package holidays. Package holidaymakers are both financially and legally covered if things go wrong. But those who book different elements of their holiday separately have been less well protected. The […]

Woman left disappointed by their online shopping experience says new research

Women in the UK are feeling increasingly let down by online shopping experiences which are hard to navigate, not intuitive enough, and poorly designed for mobile browsing, according to a new study published today by Engine, the UK’s largest independent communications network. The ‘21st Century Woman’ study, which explores the mindset of the modern independent […]

Untidy aisles and lack of staff availability: But Aldi now tops supermarket customer satisfaction table

Aldi has been rated the UK’s best supermarket, nudging previously top-ranked Waitrose down to fourth place. Customers criticised Aldi stores for being “untidy” and for a lack of staff availability, but rated them highly for offering value for money, according to consumer group Which?. Marks and Spencer was second, winning marks for store appearance and […]