Technology

How to increase customer wallet share

Ipsos Loyalty has launched a new research solution designed to help translate CRM systems into increased share of wallet and, ultimately, greater share of market. Aimed at helping executives understand the share of wallet dynamics in their businesses, Ipsos Loyalty launched the new 'Wallet Allocation Optimizer' (WAO) solution. The new product is the result of […]

Microsoft battling with Google

Microsoft has bought the four-year-old business social network Yammer for £770-million as the software giant steps up its battle with Google for the future of technology in the workplace. The purchase of Yammer, dubbed “Facebook for the workplace”, is the latest instalment in Microsoft’s bid to protect its dominant Office products from a challenge by […]

Oracle outlines customer experience strategy

  "We've been able to pull together a portfolio of best-in-class solutions and we feel we're in a position to offer our customers a suite of applications driving customer experience," Anthony Lye, senior vice president of Oracle CRM, said. "We are [looking to make] IT enabled for line of business." Last October, Oracle bought cloud-based […]