Thought leadership

Social media and cloud computing dominate analyst 2012 predictions

  Cloud computing and social media will continue to provide industries with new avenues for effective customer communication and engagement, facilitating increased revenue and sustainable interaction with key customers Analyst Gartner has revealed its top predictions for IT organisations and users for 2012 and beyond. Analysts said that the predictions herald changes in control for […]

UK small businesses do not see customer engagement as a differentiator

  According to research from the Epson Business Council, only 29 percent of UK small businesses believe that customer service will be a critical market differentiator in the current climate – a minute proportion compared to businesses from the likes Spain and Italy, of which 84 percent and 77 percent believe customer service will help […]