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Customer Behaviour

Tesco and Sainsbury’s shoppers are more likely to vote Conservative, while Asda and Morrisons shoppers favour Labour, according to a survey of supermarket shoppers by Conlumino

The retail research agency found that customers at Tesco were most likely to vote Conservative, at 29.2 per cent. Almost 37 per cent of Asda customers intended to vote for the Labour party.

UKIP found most support with Sainsbury’s shoppers as a fifth of those surveyed saying they would support Nigel Farage’s party.

Morrisons shoppers were most likely to be undecided about their vote.

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