Customer Behaviour

One in eight consumers would trade their passwords for discounts when shopping online, according to a new report.

Research from Centrify showed that while shoppers are aware of cyber threats and think they take the right precautions to protect themselves, many are falling short.

14 per cent said they share their passwords with their friends and family so they can log into their accounts, while half save them in their browsers so they do not forget them.

More than half of those questioned also said they only sometimes use different passwords for different websites, despite the issues this can cause if a firm suffers a data breach.

83 per cent said they only sometimes – or never – check the security and privacy terms and conditions of the retailers they shop with, while more than a fifth never check for the secure connection padlock and 27 per cent only do this during some online sessions.

These results stand in stark contrast to the level of security consumers believe they have.

More than 70 per cent said they always think about their security and privacy when shopping online, suggesting an overconfidence when it comes to retail cyber security.

With Black Friday, Cyber Monday and the rest of the Christmas shopping period coming up, the findings are a cause for concern for cyber security experts.

“Consumers can’t afford to put their personal information at risk for the sake of saving a few pounds on their Christmas shopping,” said Barry Scott, CTO EMEA at Centrify.

“They need to protect themselves and their personal information to avoid giving the best gift cyber criminals could ask for: their money and identity.”

He advised consumers to shop with reputable retailers, be wary of unsolicited emails, use complex passwords and two-factor authentication, and to remember that if a deal seems too good to be true then it probably is.

The results came on the same day that consumers were warned about new phishing campaigns targeting Amazon customers ahead of the festive shopping period.

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