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Currys PC World has unveiled its partnership with YouTuber George Benson and Instagram couple Mother of Daughters and Father of Daughters, marking the second phase of its Get Started campaign.

The partnership between Currys PC World and each influencer follows the success of the retailer’s first Get Started campaign, which championed consumers’ passions and ambitions in a move to highlight the retailer’s new lifestyle based segmentation of laptops to make the shopping experience easier.

This time around, the digitally-led campaign focuses on how technology can improve the lives of two important consumer groups by utilising hero products from big name brands Dell and Microsoft.

The cross-channel campaign, which will be amplified through digital, PR, and social channels, aims to encourage and inspire customers to get started with their passions and ambitions through technology by appealing to shoppers through the outlets they engage with on a day-to-day basis.

Following his previous involvement, George Benson will continue his relationship with the retailer to unlock his passion for gaming through showcasing his journey from console gaming to PC gaming, with the help of Currys PC World.

George Benson, Vlogger, says: “As regular readers of my channel will know, I love console gaming but I’ve never really tried out PC gaming properly. I’m sure many of my followers will be in the same boat so I’m looking forward to sharing this journey with Currys PC World with them. From basic set-up tips to hints on the latest tech you’ll need to get started with PC gaming, watch this space on my channel!”

To complement the campaign, the retailer will also be working alongside Instagram power couple Mother and Father of Daughters, demonstrating how the right tech can keep a busy family household running as smoothly as possible, as well as allowing parents to follow their passions.

Clemmie Hooper, Mother of Daughters, explains: “We’re both busy working parents so we need all the help we can get to keep on top of our work and family life. We’re looking forward to working with Currys PC World to explore how laptops and tech can not only help with managing a busy household but also to grow our passions.”

The digital activity, live throughout November, December and January, will feature first-hand experiences around passions and ambitions from each influencer across gaming and lifestyle. Continuing the success of the previous campaign, the content will hero how using PC Gaming technology and laptops enabled them to explore and develop their individual passions.

The campaign continues the retailer’s growth into influencer activity to appeal to a broad range of shoppers, both new and existing. By working closely alongside leading brands such as Microsoft and Dell, the retailer aims to inspire consumers and showcase the positive impact of tech in making life simpler and better for everyone.

Rob Stacey, Head of Marketing for Computing at Dixons Carphone, comments: “While working with influencers is relatively new to us, we’ve already seen a direct impact in how it has helped shoppers get started with their hobbies and passions. Our first strand of this activity demonstrated how impactful these influencers are with our consumers, both in bringing the products to life and relating to them in a personal way. Our partnership with Microsoft and Dell has also been a big success, as both brands are true champions of using technology to enrich people’s lives. We’re delighted to be working alongside George again for this latest iteration of our Get Started campaign, in addition to bringing on board new partners, Mother and Father of Daughters.”

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