Currys PC World is facing a growing number of complaints about cancelled Black Friday purchases, which customers only learned about after the sales period was over. The firm has blamed a technical fault for causing some orders to fail even though it had sent confirmation emails.

The electronics retailer has apologised for “the inconvenience caused”. But many of those involved want it to go further and to honour the discounts it had offered.

A spokeswoman for the company – which is owned by Dixons Carphone – was unable to say how many people had been affected. But she indicated the firm would treat complaints on a case-by-case basis.

The issue follows reports of a related problem involving customers being left out of pocket after failed gift card payments to Currys PC World on Black Friday, which was revealed by MoneySavingExpert’s news site last month.

In those cases, the company has allowed goods to be repurchased at their discounted prices. However, it has subsequently emerged that other types of purchases were also affected.

Deals for reduced-priced televisions, computers and speakers are among those shoppers have complained of missing out on. “I had ordered a 65in TV in the Black Friday sale,” Iain Fairfield from Kilwinning told the BBC.

“But it never arrived, so I went onto live chat with Currys and they said that due to a technical glitch the order hadn’t gone through properly, even though I had confirmation of it.

“They then informed me that I would have to pay full price for the TV again even though it was a Black Friday deal. “I was very angry with this as they wouldn’t be honouring the original price I had got the item for. And at no point did they ever inform me, from purchase point until delivery day, that the order had been cancelled.”

Charlie, another shopper who asked that his surname not be published, said he had a similar experience after a laptop he had ordered was not delivered. “Glitches happen, everyone understands that. But not offering the goods now at [what was] the advertised price seems wrong,” he said.

“What’s most irritating is that I would have carried on shopping around on Black Friday had I known the sale hadn’t gone through.” In some cases Currys did email users to inform them of the cancellations, but it appears not others.

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