Dating apps thriving through the pandemic
Global dating app usage continues growing during the pandemic, despite believes that people would avoid meeting with strangers in times of isolation and lockdown. According to data presented by Finaria.it, the combined revenues of the top five dating apps globally hit $100 million in January. As the most-profitable dating app, Tinder generated $64.6 million in revenue that month.
Even before the pandemic, the world’s most popular online dating app Tinder has witnessed impressive growth, both in revenue and the number of users. The in-app purchase revenues skyrocketed by 250% in three years, jumping from $403 million in 2017 to $1.4 billion in 2020. The Match Group`s 2020 earnings report revealed that North and Latin America accounted for the largest revenue share.
In January, Tinder users from North and Latin America spent $31.2 million on in-app purchases. Europe, the Middle East, and Africa ranked as the second-largest region with $24.3 million in revenue that month. Users from the Asia-Pacific countries followed with $9.1 million in in-app purchases.
Statistics also show that Tinder was downloaded more than 90 million times last year. The surge in the number of users continued in 2021, with almost 6.5 million downloads in January alone.
Bumble ranked as the second-most-profitable dating app, with $18.6 million in revenue and 1.8 million downloads in January. The AppMagic data revealed Bumble users spent $210 million on in-app purchases in 2020, six times less than Tinder users. Furthermore, the app was downloaded 20.3 million times last year.
Hinge, Badoo, and Match followed with $8.4 million, $5.1 million, and $4.3 million in revenue in January.
The Statista survey revealed the entire online dating industry had witnessed impressive growth amid the pandemic, with revenues rising from $2.4bn in 2019 to $2.7bn last year. The increasing trend is forecast to continue in 2021, with revenues jumping by 19% YoY to $3.2bn.
The United States, as the largest online dating market, is expected to generate $674 million or 21% of global revenue. China and India follow with $454 million and $444 million, respectively.
Statista data show around 72 million people started using online dating services amid the pandemic, as the total number of users jumped from 297.8 million in 2019 to 370.1 million in 2021. Non-paying users make the majority of the dating apps user base or 277 million in 2021. The number of paying users is forecast to reach 93 million in 2021, up from 64.6 million in 2019.