Thought leadership

Here at Engage Business Media we are always fully committed to looking at new ways to help our communities thrive, and that mission has become even more critical during this current pandemic. To that end we are pleased to announce the launch of a new Masterclass Workshop under the banner ‘The 10 CX Keys to succeed through and after the Coronavirus crisis’.

This new live and interactive Masterclass, which will be delivered by our multiple CX Award winning partner Manuela Pifani over two consecutive mornings in June, will take CX leaders through the 10 key steps needed to flex customer experience strategy to successfully help their organisations through the Coronavirus crisis, and set it up for success afterwards. The 10 integrated and in-depth modules will provide systematic steps and clear considerations on how to review and adapt customer strategy, customer journeys and CX measurement programme to strengthen customer relationships at this difficult time and create long-lasting business value.

Attendees will gain specific tools, frameworks and best practice case studies and perspectives to: understand how to best focus your business response to the different reality and customer needs generated by the Coronavirus crisis; ensure business decisions are also based on customer-led strategic considerations, and not only on near-term operational contingency and financial survival management; explore the implications for the changes required across all the touchpoints and components of the end-to-end customer journey; identify specific actions and opportunities to successfully navigate your organisation through the crisis and set it up for success afterwards; turn the crisis into an opportunity to positively differentiate yourself and strengthen your customers’ loyalty and advocacy, to generate long-lasting business value.

I could not recommend our new CX Keys to success Masterclass Workshop more highly.

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