Blog Squad

In this new monthly Engage Business Media blog we cut through the clutter to pick out some of the key content focusing on themes and trends in the Customer and Employee Engagement sector. From national days to celebrate the workplace success, to upcoming events that should be in all your diaries, here are some of the highlights.

Kicking off the first month of spring was National Employee Appreciation Day on March 1st. With some companies treating their employees to a round at the local pub or a feast for the office, we actually discovered that Employee Appreciation tends to be noticed more during in the Autumn period. Research also suggested the reasons for employees being recognised more so at this time was to do with the proximity of the end of the year, making it easier to take a step back, assess what’s been achieved and recognise accordingly.

Continuing with the Employee theme, the 4th to 8th March symbolised the start of National Apprenticeship Week – here we recognised those individuals between 18 to 20 hoping to get a kickstart in their careers. Yet the response to interest in apprenticeships has dropped significantly, even with the recognition of them being on the rise. Studies show that apprenticeship take-up is down by a quarter in 2019, with larger firms regarding the apprenticeship levy as little more than an extra tax on their wage bill, while many smaller companies are reluctant to have their apprentices go to college one day a week. Research found that two in three of business owners haven’t even heard of the apprenticeship levy – with over a quarter (27%) of UK managers didn’t see the benefit from offering apprenticeships, and a further 17% didn’t see the point of them at all.

A day which is embraced by all globally is International Women’s Day, which this year was celebrated on Friday 8th March. Leading up to the prestigious day, the news coincided with some strong female-led stories within the workplace, including Virgin Atlantic lifting their female cabin crew make up ban and Morrisons facing women’s equal pay action. The articles go to show women are no longer being limited to what they can do in their positions and what they have responsibility for in the workplace, which is a huge step in the right direction towards the gender equality goal.

Finally, a nod to our most recent. The Engage Focus Groups returned for 2019 on 22nd March and offered a platform for individuals to get involved in detailed discussions and find solutions to some of the most pressing issues and challenges facing the industry. If you are working in customer and employee engagement, the Focus Groups are the perfect event to meet like-minded professionals, voice your thoughts and share your experiences across a wide range of topics in a structured professional environment. Missed the March event? Don’t worry, we will be holding our second Focus Groups of the year in September.

For those interested in our must attend future events, we have our Automation AI and Robotics Forum coming up on April 4th and our flagship Employee Engagement Summit on the 10th May, both of these industry-leading events offer a great insight to the future of work. The Automation, AI and Robotics Forum will be discussing how you can bring people and technology together to drive digital transformation, and the Employee Engagement Summit will delve into the business benefits that accrue when organisations forge a link between engagement of their employees and their customers. The good news is there is still time to register your place for the events.