Engaging sports fans for the World Cup
Moxie Software is teaming up withSport Endeavors the world’s largest soccer specialty retailer, which has selected Moxie™ to engage fans across the entire customer journey, supporting them with sales and service inquires. Sports Endeavors is a retail market leader selling soccer, rugby and lacrosse items to players and fans.
“We have a personal passion for the sports we represent, which is essential to understanding our customers,” said Sheron Copeland Smith, Contact Center Director, at Sports Endeavors, Inc. “To keep up with the demands of global sports fans and events like this year’s FIFA World Cup™, we selected Moxie Email to deliver a personalized experience for every customer wherever they are in the world.
Sports Endeavors began its operations 30 years ago and its first Eurosport catalog was mailed to six thousand sports fans. Today, Sports Endeavors is one of the world’s leading soccer retailers with online brands including, Soccer.com, WorldSoccerShop.com and TiendaFutbolMundial.com. Other Sports Endeavors’ brands are Lacrosse.com and WorldRugbyShop.com.
“We are excited that Sports Endeavors has selected Moxie to continue meeting the needs of its die-hard sports fans,” said Rebecca Ward, president and CEO of Moxie. “With our solutions, enterprises can connect with customers in real-time and engage them by using the most appropriate communication channel across devices to deliver the eCommerce experience customers want.”
Tweetable Facts about Soccer (#FIFAWorldCup):
- Brazil will host the 2014 FIFA World Cup™ from June 12 to July 13;
- Soccer remains the most popular sport in the world, as defined by ticketing, media and marketing revenues;
- Global TV audiences for the 2010 World Cup™ in South Africa surpassed three billion viewers;
- Soccer is growing in popularity in the US and Americans purchased more tickets to the World Cup in South Africa than any other country;
- The Barclays Premier League continues to be the most watched soccer league in the world, with a TV audience of 4.7bn for its games; and
- England’s defeat to Italy in Euro 2012 was the second most watched TV event of the year after the Olympic opening ceremony.