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Complexity, Trust and Unlocking Growth: Diageo's Global Customer Data Strategy with CDP

  • Customer Engagement Summit
  • Sanjay Luthra, Global Head of Digital & Technology & Dorothy Chong, Senior Marketing Manager EMEAI, Diageo & Treasure Data

Join this session hosted by Treasure Data to explore how Diageo embarks on a journey to global expansion, while ensuring compliance in multiple regions across all brands. This session will also discuss how Diageo streamlines customer engagement through effective data governance, efficient marketing and activation. We will share tips on CDP success as well as embracing future technologies.

Dorothy Chong

Dorothy Chong

Treasure Data Senior Marketing Manager EMEAI
Dorothy Chong (Dot), with over 10 years of experience marketing for cutting-edge SaaS technologies internationally, Dot has accumulated a wealth of experience in strategic lead generation, field marketing and partner marketing. She is currently the Senior Marketing Manager at Treasure Data for EMEA and India.
Sanjay Luthra

Sanjay Luthra

Diageo Global Head of Digital & Technology - Consumer Data & Activation
Sanjay is the Global Head of Digital & Technology at Diageo, a world leader in alcoholic beverages, with 20 years of industry experience spanning consulting and fast-moving consumer goods.

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