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Creating a Purpose-Led Transformation Journey

  • Customer Engagement Transformation Conference
  • Kevin Murphy, Integration and Programme Lead, Youth and Families, NatWest Group

Hear how NatWest have moved from recovery, restructure to sustainable growth, how they are dealing with external factors- Ukraine, int rates, and inflation.

You'll also get to hear about how NatWest priorities remain purpose led:

  • Climate- spotlight on climate
  • Enterprise
  • Learning

We continue to champion potential, people, business and families- spotlight on families.

NatWest focus on:

  • Personalising customer lifecycle through youth, affluent, mass market and businesses- We will seek to deeply understand our customers and their needs
  • The digital revolution continues- and we will go to where our customers are
  • We will lead on helping our customers sustainably transition
  • We will demonstrate and evidence how we deliver fair outcomes for our customers, supporting consumer duty and we will do that through our purpose and through deep understanding of our customers
  • We will refresh our brand across the group
  • Continue to drive share of voice through diversity and inclusion
Our biggest challenge: Prioritisation

Kevin Murphy

Kevin Murphy

NatWest Integration & Partnerships Lead, Youth & Families

Kevin Murphy now leads NatWest Youth Partnership team. His role is specifically to set, drive, and coordinate the Retail bank’s Youth Partnership and Supplier strategy, delivering industry and cross industry partnerships 
Previously Kevin led the pioneering Green Mortgage Customer Journey team at NatWest. As part of that role Kevin led NatWest’s response and strategy on Climate Change which included overseeing the Customer Engagement, Product Offerings, Sectoral relationships and manging all risk and data elements that underpin the strategy. Kevin has also worked in Procurement for over 25 years spanning across many industries, such as Electronics, Bio Tech, Engineering, NHS, Computing and Finance. He is passionate about NatWest’s purpose and ensuring NatWest play their role in helping the UK’s business and families thrive.

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