Over the last 11 years, Deliveroo has transformed the way people eat - and this is just the beginning. In a category still early in its maturity, keeping pace with consumer needs is vital if they are to capitalise on its strong growth potential.
This session focuses on Deliveroo Plus, a monthly subscription programme. Find out how the team leveraged the power of research to explore loyalty in an emergent category, and created a proposition that takes Plus to the next level.