Adele Jolliffe
Kantar Head of Brand Consultants
Adele has 25 years of experience helping clients diagnose, plan and improve the strength of their brand equity with consumers. She subscribes to a holistic view of brand-building, hence her interest in how customer experience and marketing professionals could be unlocking more opportunities for mutual benefit.
Peter Aitken
Kantar Head of Customer Strategy & Insights
As Kantar's UK lead for Customer Strategy and Insight, Peter supports a fantastic team of customer and employee experience strategists, designers, and insights specialists. They love to use data to guide their clients in delivering business-changing impact, achieving commercial and customer benefits. He also co-leads the Customer Experience domain for Kantar UK. His team deliver platform-based experience measurement programmes, with their research and experience design expertise at the heart.