Creating Value as a Premium Brand During the Cost of Living Crisis

Customer Engagement Transformation Conference
Vineeta Anuj, Head of Customer Experience, Mindful Chef

In the wake of rising living costs, 61% of UK consumers planned to cut discretionary spending in 2023, favoring more versatile purchases that offer value for money, and it’s within this time of cost-conscious consumerism that brands must adapt to continue to create growth opportunities. So, how can premium brands justify their price in the midst of a cost of living crisis - when most households are cutting their discretionary spend. I

In this presentation, Vineeta illustrates how Mindful Chef has focused on creating value for customers by delivering a best in class customer experience and using the voice of the customer to help drive decision making clarity, whilst also delivering against sales and profit target.

Vineeta Anuj

Mindful Chef Head of Customer

A self-confessed foodie with over 17 years experience working for global Food and Drink brands. Vineeta started her career in marketing in Australia - with The Coffee Club, an international casual dining chain. In her time there she helped grow the business from a national franchise with 300 sites to a global franchise spanning across 6 countries. Vineeta moved to London in 2014 and has worked in senior marketing roles for Costa Coffee & helped transform and redefine a new cinema experience at ODEON launching the ODEN Luxe proposition. She’s currently Head of Customer for Mindful Chef - the UK’s highest rated recipe box, delivering over 30 million meals to people across the UK. She specialises in using customer insight to inform and develop commercial marketing strategies that improve retention and the overall customer experience (both online and offline).

Creating Value as a Premium Brand During the Cost of Living Crisis

Vineeta Anuj

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