Social Media

Facebook revenues have jumped to 4.5 billion dollars (£2.92 billion) as its number of global users grew to a record 1.55 billion. Revenues at the social media giant were 40% higher than the 3.2 billion dollars announced in the same period last year.

Ad revenue was the key driver behind the performance, growing 45% year-on-year to 4.3 billion dollars (£2.8 billion).  Net income for the three months to September was up 11% to 891 million dollars (£580 million).

The growth in advertising revenue was made possible by the fact it continues to attract more users – its total of 1.55 billion monthly active users is 14% higher than a year ago and the site now averages more than a billion users every day.

A total of 1.39 billion access the site each month on their mobile devices, 894 million of these on a daily basis.

Facebook founder Mark Zuckerberg welcomed the results and said the firm would continue its focus on growing video.

“We had a good quarter and got a lot done,” he said. “We are focused on innovating and investing for the long term to serve our community and connect the entire world. Over the next few years, video is going to be important – and we want to become one of the best places to share it.”

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