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Mobile Engagement

Shoppers able to buy straight from the leading designer’s online store anytime, anywhere with just one touch


NEW YORK, NY, 22 June  2015 –
Fans of famed fashion designer Nicole Miller will be able to instantly buy her latest clothing line through their smartphones as she partners with innovative mobile app PowaTag. The solution will enable users to buy all items on show directly from the website when browsing on NicoleMiller.com.

PowaTag enables the connected consumer to complete transactions where they want it most – right from their smartphone, via multiple touch points. Consumers simply scan tags on anything printed from products to billboards, on websites and emails, using specialized links in social media, or even recognizing digital watermarks encoded into live and pre-recorded broadcasts. With sales finalized in just seconds, PowaTag users can buy from their favorite brands at the peak of their interest – without delay.

Dan Wagner, CEO and Founder of Powa Technologies said: “Nicole Miller is well known for the forward thinking, cutting edge approach to her designs, so she’s a perfect fit for us. Now fashion fans will simply have to buy her latest releases as soon as they see them online with two taps of their smartphones.”

The PowaTag app – available on the App Store and Google play – transforms the shopping experience, empowering Nicole Miller to move the boutique shopping experience right to the consumer’s phone.

Dan Wagner continues: “As soon as they start browsing the Nicole Miller website, they can instantly own anything that catches their eye without needing to find a retailer or laboriously enter their credit card and delivery information.”

Nicole Miller commented, “Technology is really changing the fashion world – especially with the way people shop today. Our online business has grown exponentially over the last few years, and we are always looking to make it an easy, seamless experience for our customers. PowaTag excites me because it actually simplifies the checkout process. You can make a purchase with one touch!”

About Nicole Miller
Known for her signature graphic prints and innovative silhouettes, Nicole Miller is an iconic American designer with a modern, ageless aesthetic. Since its inception in 1982, the fashion label has evolved from a dress company into a strong lifestyle brand with multiple product categories extending into ready-to-wear, bridal, shoes, handbags, beauty, and more.  With a degree in fine arts from The Rhode Island School of Design and a degree from l’Ecole de la Chambre Syndicale de la Haute Couture Parisienne in Paris, Nicole Miller combines her art training with couture technique.  This, along with her French heritage, has given her a unique style and vision.  The non-conformist glamour of Miller’s creations has earned her many fans in Hollywood, including: Angelina Jolie, Beyonce, Jennifer Anniston, and Blake Lively among others. 

About Powa Technologies
Powa Technologies is an international commerce specialist that creates technologies that enable a seamless consumer experience across all purchase channels: online, offline and everywhere. With its next-generation solutions PowaTag, PowaPOS and PowaWeb, Powa removes the final barriers to instant global transactions through a revolutionary instant mobile payment technology, the first fully-integrated mobile POS platform, and advanced cloud-based ecommerce solutions. Significant investment capital has accelerated company growth, attracting the industry’s finest subject matter experts to conceive, build and deploy innovative commerce technology at the heart of both merchants’ and brands’ future omni-channel selling strategies. Powa Technologies is headquartered in London, UK, with offices in New York, Atlanta, San Diego, Miami, Toronto, Paris, Madrid, Stockholm, Berlin, Amsterdam, Milan, Hong Kong, Taiwan, Singapore and Shanghai.

See PowaTag In Action on YouTube

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