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Sporting equipment, garden & DIY products, toys & games, tablet computers, mobile phones and software & games are forecast to be among the fastest growing online sectors in the next 12 months, according to new research revealed today.

 

The research commissioned by leading parcel company DPD, questioned online shoppers about the products they bought in the last 12 months and items they would consider buying in the next year to identify the fastest growing e-tail sectors. Sporting equipment is tipped to be the fastest area for growth, with the number of people saying that they would buy online increasing by a massive 69 per cent, followed by DIY equipment and garden & outdoor goods.

 

 

Top ten fastest growing e-tail sectors

 

 

Product

Percentage growth

Sporting equipment

69

DIY equipment

67

Garden & outdoor

58

Software & games

53

PC/tablet computers

45

Kitchen & home goods

44

Electrical & photographic

37

Toys & games

32

Mobile phone

29

Beauty & healthcare

24

 

The top five products bought online in the last 12 months were books (63 per cent), clothing/footwear (61 per cent), DVDs (54 per cent), CDs (43 per cent) and beauty & healthcare products (32 per cent). 

 

 

Top ten products bought online in last 12 months

 

 

Product

Percentage

Books

63

Clothing/footwear

61

DVDs

54

CDs

43

Beauty & healthcare

32

Kitchen & home goods

30

Toys & games

28

Electrical & photographic

25

Garden & outdoor

25

Software & games

23

 

Six products in the 2012 list also appear in the fastest growing list: beauty & healthcare, kitchen & home, toys & games, electrical & photographic, garden & outdoor and software & games. These sectors present the most significant growth as they are already well established online sectors and are therefore the most likely to challenge the dominant "Big Four" of books, clothing, DVDs and CDs in the immediate future.

 

Commenting on the research, DPD's CEO Dwain McDonald said, "Books, CDs, DVDs and clothing continue to dominate the online retail market. But, our research suggests that internet shoppers are increasingly prepared to buy a wider range of goods and purchase higher value items such as PCs, tablet computers, photographic equipment and mobile phones.

 

"As the range and value of goods bought online increases, the reliability and speed of delivery become ever more important. DPD is working hard to innovate services in this area and options like our one-hour delivery timeslot service, Predict, have given retailers a far better customer experience enabling more parcels to be delivered right first time. It also helps to give shoppers greater confidence that buying high value goods online is a straightforward and convenient way to shop.

 

"Online shopping has rapidly grown to become a mainstream retail channel in the UK. Over the last few years an increasing number of people have switched on to the convenience of shopping from home and, thanks to the internet it has never been easier to research and compare a wide range of products from different retailers to find the best deal."

 

 

 

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