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When it comes to digital transformation, it is pointless if it does not also transform the user experience….

We’ve witnessed years of digital transformation stuffed into a couple of months. Companies have had no choice but to digitize quickly and efficiently. Unfortunately, there’s no room for mistakes, as the Covid-19 customer generation is unforgiving of digital shortcomings. To satisfy their growing expectations, it’s not enough to focus on product features and technology to ensure a successful digital transformation. In the new digital world, success is ensured by remarkable and unique experiences delivered by service. That’s why you need an experience transformation.

Read the full article at: www.forbes.com

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