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When it comes to digital transformation, it is pointless if it does not also transform the user experience….

We’ve witnessed years of digital transformation stuffed into a couple of months. Companies have had no choice but to digitize quickly and efficiently. Unfortunately, there’s no room for mistakes, as the Covid-19 customer generation is unforgiving of digital shortcomings. To satisfy their growing expectations, it’s not enough to focus on product features and technology to ensure a successful digital transformation. In the new digital world, success is ensured by remarkable and unique experiences delivered by service. That’s why you need an experience transformation.

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