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 As a business strategy, gamification continues to expand. That's due, in part, to research showing game thinking and mechanics may improve employee and customer engagement. From innovation management to recruiting and hiring, training, personnel development, and more, gamification is being used with a wide range of industries and people.

Promotional product retailer 4imprint's newest Blue Paper(R), podcast and infographic, entitled Ready, set, play: Use gamification to improve customer and employee engagement, explains the ideas behind gamification and shows how some companies use game-based ideas to drive growth and increase customer and employee satisfaction.

"Organizations looking for new ways to engage customers or employees may want to take a look at gamification," said Greg Ebel, vice president of sales and marketing at 4imprint(R). "This Blue Paper looks at both the basics and some different approaches organizations may find helpful."

This Blue Paper and podcast provide a comprehensive look into the idea of gamification. Expect to learn:

  • The basic concepts and terms used in gamification strategies
  • What can be gamified
  • How to develop a gamification strategy
  • The challenges of gamification
  • Key questions to ask when considering gamification

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

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