Google dominates digital ad spending including search
This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. That represents 30.9% of the total worldwide digital ad market.
Google will remain the dominant player in worldwide search ad spending. According to eMarketer, the company will capture $47.57 billion in search ad revenue in 2016, or 55.2% of the search ad market worldwide.
Google is second to Facebook in display ad revenue. It will generate $10.23 billion in display ad revenue worldwide this year, or 12.3% of total display spending.
YouTube ad revenue grew 40.6% last year, reaching $4.28 billion worldwide. In 2016 it is expected to reach $5.18 billion, a growth of 21.1%.
In 2016, according to eMarketer, Google will generate $34.11 billion in mobile internet ad revenue worldwide, a jump of 40.3% over 2015.
“We expect continued increased adoption and engagement of services like Search, Android, Maps, Chrome, YouTube, Google Play, and Gmail. At the same time, we expect mobile search, programmatic, and YouTube display revenue to continue driving the bottom line,” says eMarketer senior forecasting analyst Martín Utreras.