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Customer Behaviour

Latest data from retail experts Springboard reveals that footfall in in England’s high streets rose by +19.6% on Saturday and +28.3% on Sunday in comparison to the weekend before, as Brits celebrated their new found freedom, with the reopening of the hospitality and leisure industry.

Data reveals that post 5pm footfall in England rose by more than over the 24 hour period as a whole on both Saturday and Sunday. Over the period from 5pm to midnight, footfall across England rose by +17.8% on Saturday and by +36.5% on Sunday. In high streets, where the vast majority of pubs, bars and restaurants are located, the increase was even greater at +35.8% on Saturday and +48.9% on Sunday. In London, footfall rose by even more than across England; by +26% on Saturday and by over +40% on Sunday, increasing by +62.8% from the week before post 5pm on Sunday.

As consumers enjoyed the reopening of hospitality and leisure, it was clear to see that retail trading was less of a priority in England. In shopping centres, where there is a limited offering of restaurants and venues with alcohol permits, the rise was just +6% on Saturday and +10.7% on Sunday. Whilst in retail parks, where the hospitality offering is even more limited, most commonly chain restaurant eateries, footfall declined on both Saturday and Sunday (by -7.6% on Saturday and -3.6% on Sunday).

In Scotland, footfall rose significantly which was a result of the easing of travel restrictions and the opening of stores with high street frontages; more than doubling from the week before in high streets on Saturday (+102.7%)  and +81.9% higher from the week before on Sunday.

Diane Wehrle, Insights Director at Springboard commented:  “Despite what are positive signs for the hospitality industry on the first weekend of reopening,  it is essential to recognise that footfall remains at around half of the 2019 level, with a decline of -57.7% across all destinations in England on Saturday, and -53.4% on Sunday. As the industry takes small steps in reopening post pandemic, we recognise there is still a long way to go before the industry returns to normality.”

Week on week % change in footfall – Sat 4th July vs Sat 27th June 2020 (24 hours)
  England Wales Scotland Northern Ireland
High Streets 19.6% -15.8% 102.7% 29.1%
Retail Parks -7.6% 0.1% 20.1% 1.7%
Shopping Centres 6.0% -0.4% 49.3% 1.8%
All destinations 9.7% -8.2% 69.7% 22.2%
Week on week % change in footfall – Sat 4th July vs Sat 27th June 2020 (post 5pm)
  England Wales Scotland Northern Ireland
High Streets 35.8% -19.0% 63.1% 59.5%
Retail Parks -12.4% -4.7% 6.5% 2.9%
Shopping Centres 9.7% -3.9% 58.2% -5.2%
All destinations 17.8% -11.8% 48.4% 43.2%
Week on week % change in footfall – Sat 4th July vs Sat 27th June 2020
  24 hours Post 5pm
Central London 26.0% 28.1%
Coastal Town 7.4% 24.1%
Historic Town 21.9% 36.3%
Regional City 29.4% 35.3%
West End of London 26.4% 30.2%
Year on year % change in footfall – Sat 4th July vs Sat 6th July 2019 (24 hours)
  England Wales Scotland Northern Ireland
High Streets -56.0% -76.1% -58.0% -43.0%
Retail Parks -30.4% -34.7% -15.0% -7.6%
Shopping Centres -48.3% -54.6% -68.8% -29.4%
All destinations -48.0% -60.9% -50.5% -39.6%
Year on year % change in footfall – Sat 4th July vs Sat 6th July 2019 (post 5pm)
England Wales Scotland Northern Ireland
High Streets -63.9% -84.6% -68.4% -59.8%
Retail Parks -38.3% -35.9% -21.7% -42.9%
Shopping Centres -63.1% -73.5% -68.4% -38.1%
All destinations -57.7% -70.2% -57.4% -54.3%
Year on year % change in footfall – Sat 4th July vs Sat 6th July 2019
  24 hours Post 5pm
Central London -74.8% -76.4%
Coastal Town -56.0% -63.9%
Historic Town -56.6% -63.4%
Regional City -67.9% -71.7%
West End of London -75.7% -76.8%

 

Week on week % change in footfall – Sun 5th July vs Sun 28th June 2020 (24 hours)
  England Wales Scotland Northern Ireland
High Streets 28.3% 25.4% 81.9% 39.7%
Retail Parks -3.6% 10.7% 26.7% 11.6%
Shopping Centres 10.7% 9.4% 31.3% 2.5%
All destinations 16.3% 17.9% 56.1% 30.3%
Week on week % change in footfall – Sun 5th July vs Sun 28th June 2020 (post 5pm)
  England Wales Scotland Northern Ireland
High Streets 48.9% 21.4% 36.9% 56.9%
Retail Parks 3.0% 22.0% 14.8% 38.8%
Shopping Centres 42.8% 23.3% 20.6% -2.3%
All destinations 36.5% 22.0% 27.5% 42.0%
Week on week % change in footfall – Sun 5th July vs Sun 28th June 2020
  24 hours Post 5pm
Central London 42.1% 58.2%
Coastal Town 22.9% 39.8%
Historic Town 21.3% 20.7%
Regional City 44.1% 56.7%
West End of London 44.9% 62.8%
Year on year % change in footfall – Sun 5th July vs Sun 7th July 2019 (24 hours)
  England Wales Scotland Northern Ireland
High Streets -51.7% -63.6% -59.6% -47.5%
Retail Parks -30.5% -27.7% -23.3% -11.3%
Shopping Centres -45.8% -53.0% -72.4% -29.4%
All destinations -45.2% -52.4% -54.2% -43.0%
Year on year % change in footfall – Sun 5th July vs Sun 7th July 2019 (post 5pm)
  England Wales Scotland Northern Ireland
High Streets -58.4% -68.5% -69.2% -51.6%
Retail Parks -37.6% -22.6% -33.0% -29.5%
Shopping Centres -58.1% -70.4% -67.7% -45.1%
All destinations -53.4% -58.1% -60.2% -50.0%

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