How mobile is transforming the travel experience
BuzzCity’s latest report looks at how the role of mobile has changed in the travel patterns and lifestyle of the mobile consumer. It reveals that the use of mobiles within travel – whether for leisure, business or commuting – is a custom which has rapidly become the norm. The research was conducted amongst 1500 respondents from 25 countries.
The emerging business traveller
The number of mobile users travelling for business travel has tripled within a year; from 9% a year ago to 24% at the end of 2014. Between business and leisure a total of 33% of respondents travel internationally, indicating that the role of today’s global workforce often involves frequent domestic and international travel.
Results found that 1 on 4 use their mobiles to book (28%) or pay (24%) for their daily commute; double the figure from 2013. Also notable is the increase ( 50%) in mobile use across business and leisure travellers; 30% rely purely on their mobiles to make last minute bookings, making it the most preferred device for ticket or room bookings.
Mobile holiday habits
While on holiday, 1 in 5 ( 21%) travellers choose to remain ‘unconnected’ during their holidays , while over a third (40%) stated that their phone is the most used recreational device for passing the time, to stay in touch with friends and family (29%) and keeping up with work (22%). Mobile is also a key tool for research and getting around, with 1 in 4 (24%) using their phones to find out about local tourist information, restaurants and attractions.
“Multi-channel surfing has resulted in higher demand for access among travellers and meeting this demand may yet be business critical for airports, hotels and public transport services”, Dr KF Lai, founder and CEO at BuzzCity comments. “Free Wifi is no longer a perk and more hotels will see this as a game changing move for their businesses”
Mobile has transformed the way consumers do pretty much everything; travellers begin their journeys armed with devices such as smartphones, tablets and laptops. In the coming year, the report predicts, it’s going to be even more prevalent in the travel industry and operators must consider ways to facilitate access to all the information that travellers need. Adapting to this is an essential step for to remaining relevant with the next wave of leisure and business travellers.