Interactive Videos: A Game Changer in Insurance Customer Engagement
While insurance companies are continually searching for new ways to engage customers, few have
ventured into the realm of video marketing. YouTube is the second most used search engine globally and 33% of our online activity is spent watching video. Not only that, videos can improve the understanding of a product or service by up to 74%. With an interactive video service, policyholders question’s are answered online, reducing call centre inquiries and improving customer satisfaction.
Video + Data = Customer Satisfaction
So, what’s the key to using personalised, interactive videos as customer service tools? High quality data. By combining customer information with real-time data about everything from weather to insurance policies to deductibles and billing statements, insurers can offer an unprecedented experience for customers that engages and educates on an individual level.
Engage, Educate, Enrich
Interactive video is an exciting new option for insurance companies to engage and service their customers, as well as to help build brand awareness and customer loyalty. Engaging content enriches the customer experience and builds a relationship with the policyholder in a way that traditional communications never could.
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