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Thought leadership

Interesting initiative in this week’s newsletter from John Lewis Partnership which is showing its  support for what it calls ‘Virtual Britain’ by transforming and adapting its in-store services and taking them online to meet the evolving needs of customers in isolation.

The free and bookable, advice-driven appointment scheme is designed to enable John Lewis – once upon a time the nation’s favourite retailer – to provide core services to support the nation during lockdown, maintaining its ambition to be there ‘every step of the way’ for its customers.

John Lewis says that by providing advice, inspiration and support, talented and specialist Partners will be on hand to guide customers, whether it’s welcoming a new addition to the family or advice on interior solutions for the home.

A brand new online hub on JohnLewis.com – ‘Your Partners Through It all’ – is also available for anyone looking for tips, inspiration and activities online. Customers can access a variety of content on both JL.com and Waitrose.com including crafting ideas, creative cooking, as well as gardening and home interior inspiration. Well done John Lewis Partnership.

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