Junction partners with SunLife to launch new multi-product insurance proposition
Junction, BGL Group’s partnerships business, has signed a five-year contract to provide home and motor insurance products to leading insurer SunLife. The deal marks the next stage of SunLife’s expansion into the general insurance market and will see the brand offering motor insurance for the first time, along with a revamped and improved home insurance product. All policies will be 5* Defaqto rated, reflecting the comprehensive benefits and cover on offer.
Junction’s data expertise will combine with SunLife’s rich customer data to deliver its most competitive proposition for existing SunLife customers, while the strength of Junction’s insurer panel will ensure that customers who come to the site independently or via price comparison sites can also access highly competitive pricing. The partners will share knowledge to unlock potential benefits not only across risk and underwriting but also in marketing and demographics.
The customer journey for both home and motor products will be tailored to SunLife’s brand values and ethos, with customer service delivered by highly trained representatives at BGL Group’s own contact centre in Sunderland.
Dean Lamble, CEO, SunLife, said:
“We’re delighted to appoint Junction to run our motor and home insurance books. The combination of their tailored affinity service and long experience of building successful partnerships made them the obvious choice as we look to broaden our insurance proposition.
“The strength of Junction’s panel offering means our customers will benefit from highly competitive pricing. Along with value for money, we know that customers appreciate being able to talk to knowledgeable advisors who are based in the UK.”
Gary Duggan, Managing Director, Junction, said:
“We’re very much looking forward to working with SunLife to bring their ambitious growth plans to fruition. Our expertise in data, our panel and our scale make us the insurance partner of choice for some of the UK’s biggest brands, and we’re excited by this fresh challenge.
“This multi-product offering will support our strategic intent to broaden and deepen our relationships with our affinity partners.”
Junction was formed in 2002 and has grown rapidly to its current position, providing insurance for over 2.4 million customers through some of the UK’s best-known brands including O2, M&S Bank, Co-op Insurance, RAC Insurance, Post Office, Lloyds Bank, Halifax and Santander.