Knowledge - Insights: White Papers
Customer Retention for your Multichannel Loyalty Programme
Customer Retention for your Multichannel Loyalty Programme Building customer loyalty is not just about offering reward points and promotions: it’s also the effort a brand shows in addressing
Posted 29 November 2021
Segmentation & Personalisation – Marketing Matters for 2021 and Beyond
Segmentation & Personalisation - Marketing Matters for 2021 and Beyond For marketers, in a post cookie world, data mining -- and the insights gained from its analysis -- could make the
Posted 18 May 2021
Guidebook: How to create social media content that shines
Guidebook: How to create social media content that shines A guide to doing more with less in 2021! We can all agree that 2020 was sent to try us. We adapted to remote working, liaising with
Posted 18 January 2021
How to Create a Consumer App
How to Create a Consumer App We undertook a cross-comparison of 35 shopping/fast foods/services smartphone apps against a set of criteria in order to derive key consumer usability features for
Posted 18 December 2020
Enhancing Agent Engagement: 5 WEM Strategies to Drive Better Customer Experience from the Inside Out
Enhancing Agent Engagement: 5 WEM Strategies to Drive Better Customer Experience from the Inside Out EX = CX: A RECIPE FOR SUCCESS As businesses in every industry increasingly compete on the
Posted 20 November 2020
Future of Work: The Impact on Business, Consumers and Employees
Future of Work: The Impact on Business, Consumers and Employees People in many parts of the world are changing how and where they want to work, and it is nowhere more evident than in the United
Posted 20 November 2020
The Talkdesk Customer Experience Maturity Model
The Talkdesk Customer Experience Maturity Model Companies want to improve their customer experience (CX) maturity and are working hard, taking steps to get there, but often continue to fall
Posted 15 October 2020
Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience
Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience Featuring tips from industry experts Digital self-service is at the top of companies’
Posted 03 October 2020
Engage Messaging: Keep the conversation going with customers – across any device they use.
Engage Messaging: Keep the conversation going with customers - across any device they use. When given the choice, 75% of customers prefer to use private messaging over traditional customer
Posted 15 September 2020
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