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Customer Retention for your Multichannel Loyalty Programme

Customer Retention for your Multichannel Loyalty Programme Building customer loyalty is not just about offering reward points and promotions: it’s also the effort a brand shows in addressing

Posted 29 November 2021

Segmentation & Personalisation – Marketing Matters for 2021 and Beyond

Segmentation & Personalisation - Marketing Matters for 2021 and Beyond For marketers, in a post cookie world, data mining -- and the insights gained from its analysis -- could make the

Posted 18 May 2021

Guidebook: How to create social media content that shines

Guidebook: How to create social media content that shines A guide to doing more with less in 2021! We can all agree that 2020 was sent to try us. We adapted to remote working, liaising with

Posted 18 January 2021

How to Create a Consumer App

How to Create a Consumer App We undertook a cross-comparison of 35 shopping/fast foods/services smartphone apps against a set of criteria in order to derive key consumer usability features for

Posted 18 December 2020

Enhancing Agent Engagement: 5 WEM Strategies to Drive Better Customer Experience from the Inside Out

Enhancing Agent Engagement: 5 WEM Strategies to Drive Better Customer Experience from the Inside Out EX = CX: A RECIPE FOR SUCCESS As businesses in every industry increasingly compete on the

Posted 20 November 2020

Future of Work: The Impact on Business, Consumers and Employees

Future of Work: The Impact on Business, Consumers and Employees People in many parts of the world are changing how and where they want to work, and it is nowhere more evident than in the United

Posted 20 November 2020

The Talkdesk Customer Experience Maturity Model

The Talkdesk Customer Experience Maturity Model Companies want to improve their customer experience (CX) maturity and are working hard, taking steps to get there, but often continue to fall

Posted 15 October 2020

Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience

Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience Featuring tips from industry experts Digital self-service is at the top of companies’

Posted 03 October 2020

Engage Messaging: Keep the conversation going with customers – across any device they use.

Engage Messaging: Keep the conversation going with customers - across any device they use. When given the choice, 75% of customers prefer to use private messaging over traditional customer

Posted 15 September 2020

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