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Lithium Technologies, the market leader in online community and social media management products, today announced that it is supporting the newly released Content Publishing API beta from Instagram. Instagram is one of the world’s most popular social networks, with over 800 million monthly active users, that marketers leverage to humanise their brand through photos and videos.

Lithium Social Media Management will support publishing to Instagram as a direct social integration for customers by March 2018. Marketers will now be able to schedule, approve, and publish their visual posts alongside other channel content via mobile or desktop. These new capabilities leverage existing workflows to streamline and simplify the work for marketers.

Lithium Social Media Management combines powerful publishing and response capabilities for marketing and customer service. Lithium’s social publishing features offers a smarter way for teams to work together to engage customers across the most popular and impactful social channels including Instagram, Facebook, Twitter, LinkedIn and YouTube.

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