Marketing
The marketing function is playing an increasingly important role in Customer Engagement, as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The Key to Engaging Customers and Driving Loyalty
Marketing's role in customer engagement is increasingly vital due to evolving customer expectations, the need for personalised experiences, and the importance of building trust. It drives business growth by leveraging technology, unifying customer data, and adapting to market changes. Marketing now plays a crucial role in building meaningful connections and driving sustainable growth.
ENGAGE MARKETING COMMUNITY
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ENGAGE TALKS
Engagement Unveiled: Exploring the Findings of the 2025 CX Trends Report
LIVE from the iconic London Stock Exchange, don't miss our upcoming episode of Engage Talks as we dive into the latest insights from Zendesk's 2025 Customer Experience (CX) Trends Report.
The research reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel more human, personalised, and engaging than ever before.
Drawing on insights from over 10,000 global consumers and business leaders, the seventh annual report uncovers five critical trends that will shape the future of customer service, underscoring how human-centric AI is redefining customer loyalty and becoming a strategic edge for companies.
Join us live as we delve deeper into the five key findings:
- Autonomous Service Accelerates with AI Copilots
- Consumer Confidence Rises with Human-Like AI Agents
- Personal AI Assistants Shape the Future of Customer Interactions
- Voice AI Gains Ground as the Preferred Channel for Complex Issues
- Personalisation Redefines Customer Loyalty
You'll leave the broadcast with a roadmap to thrive in an AI-driven world.
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“I regularly advocate for the use of technology to help save time and increase productivity, I feel that the conference really helped show how tech could be beneficial in the workplace and highlight how this could be beneficial when it came to GTM and ABM. I have subsequently been able to start a discussion about another piece of tech that could help us going forward.”Senior Marketing Manager, Device Authority
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“The calibre of the speakers was high and the event was very well-organised. Also being a free event for an in-house marketer it was very attractive.”Marketing Director, Goodman Group
“Great event all-round, with fast-moving sessions. Some great speakers included FT, AON and LinkedIn who shared some really compelling insights. Overall a great event that we've taken a lot of actionable learnings from - thank you! ”Marketing Manager, Rippl
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