By Rod Jones, Consultant at Rod Jones Contact Centre Consulting “In a world of endless data,...
Marketing
The marketing function is playing an increasingly important role in Customer Engagement, as advances in technology enable greater customer understanding and insight, allowing organisations to increasingly personalise and tailor their offering to ever more demanding and proactive customers.
The Key to Engaging Customers and Driving Loyalty
Marketing's role in customer engagement is increasingly vital due to evolving customer expectations, the need for personalised experiences, and the importance of building trust. It drives business growth by leveraging technology, unifying customer data, and adapting to market changes. Marketing now plays a crucial role in fostering meaningful connections and driving sustainable growth.
By Rod Jones, Consultant at Rod Jones Contact Centre Consulting “Customer relationships are the...
In a market where customer loyalty can be elusive, a customer-centric culture has become more than...
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