MICROSOFT LUMIA LAUNCHES ‘THE FIVE TO NINE’ NEWSPAPER
Microsoft Lumia has announced the launch of a limited edition commuter newspaper, The Five to Nine, with five daily issues to be published between 22 June and 26 June and distributed the following morning.
The Five to Nine newspaper will “inspire and encourage people to get out of the office and do what’s creatively and personally important to them”, according to the press release.
Speaking at the launch of the newspaper, Jules Grudniewicz, Campaigns and Partnerships Manager for Microsoft Devices in UK & Ireland, said: “With time so often at a premium, Microsoft Lumia is committed to enabling people to get the most out of their days. Using the combined power of Microsoft devices, we will create a fresh new publication that will help commuters go to work with a smile on their faces, reinvigorated.”
Each edition of the newspaper is being curated in collaboration with the editorial teams from some of the “UK’s most exciting and forward-thinking print and online publications”, covering five themes.
Monday = Culture Protein
Tuesday = Music Boiler Room
Wednesday = Fashion Schon!
Thursday = Design Grafik
Friday = Sport The Green Soccer Journal
In addition to commissioned content, the newspaper will crowd source “good news” stories, life hacks and musings from contributors across the UK via collaborator networks and social media. Budding creatives and members of the public can submit content using the hashtag #AchieveMore.
10,000 copies of The Five to Nine newspaper will be distributed the next morning at creative and commuter hubs in London, Birmingham, Manchester, Bristol and Edinburgh.