Mobile customer engagement, tennis – and IBM
IBM is launching new software that it says will help CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.
The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences.
As part of today's news, IBM is also has a new digital project with the All England Lawn Tennis Club. By visiting the new www.wimbledon.com from a variety of devices including the iPhone, iPad, Android and other tablets, fans can share information, interact with and connect to The Championships as if they were actually there seeing the plays in real-time. Should be great for next year and Murray might even win!
The website also integrates with a new online TV channel, Live @ Wimbledon, alongside IBM's real time match analysis tool, SlamTracker, bringing the most comprehensive digital experience to consumers.
"Working with IBM, we've created a new digital experience that aims to showcase the beauty of Wimbledon to our millions of fans around the world. It allows them to truly engage with the Wimbledon experience as never before," said Mick Desmond, Commercial Director at the All England Lawn Tennis Club.
"Visitors can follow the progress of their favourite players, view clips of live matches, view highlights of the day's action and get scores and results delivered in real-time. It is an increasingly interactive and engaging online experience that draws fans, players and the media in ever-greater numbers."
With the growing number of mobile devices, social networks and social media tools on the rise, CMOs struggle to reach their audiences. At the same time, CIOs are struggling to provide access to company data on every type of device for a geographically distributed workforce. Given the business realignment between marketing and technology, the CMO and CIO can no longer afford to operate on separate stages.
To succeed, they'll have to forge a shared agenda to deliver business results through innovation and efficiency, working together to streamline their technology needs. The convergence of social and mobile is prompting organizations to revisit decades-old website to create exceptional web experiences to reach and engage with their audiences.
Building on these increased demands, IBM is delivering a new Customer Experience Suite giving millions of marketing professionals the power to manage and integrate all types of data on their web sites and then analyze it for deeper insight into customer buying patterns and sentiment. Also delivered today, the new IBM Intranet Experience Suite pulls together company information and data, personalized content and news, and social media and analytics, enabling employees to connect, collaborate and access information at anytime, from anywhere.