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Voice of the Customer

National Customer Service Week is a week-long opportunity to raise awareness of customer service and the vital role it plays in successful business practice and the growth of the UK economy.

 

And on Tuesday October 7 World Customer Service Day will give those celebrations a global flavour.

 

The week is particularly important this year following recent research from the Institute of Customer Service which surveyed 10,000 people about their experiences with businesses and found that customer satisfaction across the UK has fallen to its lowest point since 2011. Signalling an immediate need for renewed focus on what effects good customer service delivery.

 

It is also very timely with retailers such as Aldi, and RBS publicly announcing the financial benefits they have found of increasing their focus on customer service.

 

Jo Causon, CEO of the Institute of Customer Service said “ National Customer Service Week helps to raise awareness of the impact that customer service can have on businesses and their employees. The most recent decrease in customer satisfaction demonstrates the importance of customer service and should act as a warning to organisations who may have opted for short term sales goals rather than a focus on consistent customer service which delivers sustained success.”

The week will highlight the important role that customer service plays in business success and the growth of the UK economy. Every day has a different theme, chosen in order to help organisations review and develop their customer service delivery and are based on some of the key topics which have been highlighted from Institute research. 

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